这个是facebook的测试试题，里面不保证百分百准确，但是60分是百分百的，，包含英文原试题，仅供学习用途，学习参考。
都是50道题，中英文映射。

以下是中文试题原题（百度翻译介质）：

以下是中文试题原题（百度翻译介质）：

以下是中文试题原题（百度翻译介质）：

1.在Facebook应用程序上策划营销活动的第一步应该是什么？
从最近的帖子创建增强的帖子
选择创意广告格式
√将业务目标与活动目标相一致
选择位置、目标和预算

2.在Facebook应用程序上建立业务的第一步是什么？
创建事件
创建帖子
创建广告
√创建页面

3.影响和印象之间有什么区别？
印象是指有多少人看到了一个广告。到达是指一个广告在屏幕上出现的次数。
印象和影响力是同一事物的不同词汇，即广告在屏幕上出现的次数。
印象和影响力是同一件事的不同词汇，这就是多少人看到一则广告的原因。
√印象是指广告在屏幕上出现的次数。Reach是对有多少人看到广告的估计。

4.当您在Ads Manager中创建广告时，哪些广告投放平台可用？（多选）
啁啾
Facebook应用程序上的页面
Facebook应用程序上的受众网络
√Instagram订阅源
√受众洞察

5.提升后的帖子能帮助广告商实现什么？
获得包括每次购买成本在内的深入报告
衡量商业网站上的购买数量
在商业网站上查看操作
√增加页面内容的参与度

6.哪些变量可用于拆分测试？（多选）
√预算
√安置
√起搏
√受众

7.在Facebook应用程序上创建广告活动时，有多少级别？

A 4
√B 3
C 5
D 2

8.哪三个参数可以用来接触潜在客户并确定核心受众？（多选）

应用程序活动

√位置
√年龄
种族渊源
√性别

9.如果不在Ads Manager中创建活动，企业如何在其页面上增加有机帖子的覆盖范围？

编辑帖子
创建新的广告集
赞助页面
√提升岗位

10.如果企业选择“参与”作为其活动目标，那么它希望客户采取什么行动？

记住广告
访问其网站
进行购买
√像帖子一样

11.一家企业发起了一场运动。在这个过程中，它测试了不同的放置，并在选择自动放置时观察到更高的估计总覆盖率。是什么导致了这种结果？
自动放置更有效地调整了成本控制。
自动放置更有效地设置出价上限。
√自动投放更有效地分配广告出价。
自动放置更有效地分配广告集预算。

12.一位营销主管希望预测公司下一次活动应用安装目标的最低预算。应该使用什么？
预计每日结果
√覆盖范围和频率
√活动经理
√受众洞察

13.像素安装在哪里？
广告经理
个人Facebook页面
Facebook商业页面
√商务网站

14.一位鞋广告主为9月份的新产品发布会做广告。为期30天的宣传活动只吸引了10人参加。什么目标可以解释低覆盖率的数字？
18-35岁的成年人
√伦敦18-35岁喜欢素食鞋的女性
伦敦18-35岁喜欢鞋子的女性
18-55岁的女性

15.某个品牌希望在特定时间播放广告。品牌应该如何安排广告？
只有一天
只有时间
√时间和日期
自动的

16.选择自动安置有什么好处？（多选）
√它通常能最有效地利用预算，并有助于控制成本
这使得竞选预算向Instagram倾斜
√它为广告投放系统提供了更大的灵活性，以找到最佳效果
√确保每个职位的竞选预算平均使用
它通过Facebook应用程序和技术接触到更多的人

17.一家总部位于欧洲的零售商正在向亚洲的新地点扩张，并希望将该品牌推向新市场。哪些广告目标适合这家零售商？（多选）
目录销售
达到
√潜在客户开发
√品牌知名度
交通

18.企业希望获得新客户并增加销售额。企业应该选择哪种策略？
创建一个具有潜在客户开发目标的活动，并联系其潜在客户以获得相关信息
使用参与目标与受众互动
通过视频视图目标接触更多人，并通过引导广告重新定位他们
√创建一个以转化为目标的活动

19.Facebook应用程序上的广告被拒绝的原因是什么？
√广告中聚焦于单个身体部位的图像
√主要广告是接收电子邮件、名字和电话号码
该广告使用了一个最初为电视制作的视频广告
√登录页的链接包括与广告相关的内容

20.企业试图接触哪些长相相似的受众？
访问过广告商网站的人
√与现有受众有相似个人资料的人
过去对该品牌表现出兴趣的人
表示某些兴趣的人

21.从网站访问者创建自定义访问者需要哪个元素？
Facebook商店
Facebook个人资料
√Facebook像素
Facebook SDK

22.在Facebook应用程序上创建广告活动的顺序是什么？
广告集、活动、广告
广告、广告集、活动
活动、广告、目的地URL
√活动、广告集、广告

23.一个品牌有了一个新的目标，让更多的人在Instagram和Facebook应用程序上看到、分享、点赞和评论个人帖子。哪个活动目标适合这个品牌？
潜在客户开发
√参与
品牌知名度
转换

24.如果企业选择流量作为其活动目标，那么它希望客户采取什么行动？
记住广告
√观看视频
√访问商务网站
进行购买

25.交通和转换目标之间的主要区别是什么？
√流量目标针对点击进行优化，而转化目标针对行动进行优化。
“流量”目标针对视图进行优化，而“转换”目标针对覆盖范围进行优化。
“流量”目标针对可达性进行优化，而“转换”目标针对视图进行优化。
流量目标针对行动进行优化，而转换目标针对点击进行优化。

26.一个品牌推出了一个新网站，并希望鼓励人们访问它。品牌应该首先选择什么来创建活动？
自定义受众和长相相似的受众
自动放置
适合竞选的创意
√适当的广告目标

27.一位音乐商店老板希望人们点击广告中的链接，访问商店网站，了解更多关于吉他维修服务的信息。在运行了一周的广告后，结果显示CPM是$2276的链接点击。每个结果的成本是每次点击链接0.29美元。店主大概花了多少钱来查看这些结果？
138美元
√x 160美元
80美元
580美元

28.哪种Facebook应用程序解决方案使公众人物、企业、品牌、组织和非营利组织能够创造影响力并与受众建立联系？
事件
轮廓
√页码
组

29.为了创建一个由注册商业时事通讯的人组成的受众，企业应该使用哪种受众创建工具？
保存的受众
长相相似的观众
√定制受众
核心受众

30.一家广告商最近在其网站上安装了Meta-pixel。广告商应该在什么级别上选择转换事件优化？
广告级别
广告集级别
√广告活动级别
广告帐户级别

31.广告商在哪里可以创建自定义受众或长相相似的受众？
页面受众洞察
√受众洞察
受众
受众活动策划器

32.如果一家企业想重新定位以前从其网站上购买商品的客户，它应该使用什么受众类型？
网站
果心
√自定义
看起来很像

33.一家企业想在网上销售产品。什么广告格式同时显示视频和产品？

√幻灯片
收集
视频
故事

34.一家零售企业正在推出一种新的鞋系列，有八种不同的款式和颜色组合。所有风格都必须向观众展示。然而，该公司不确定哪种产品会卖得最好。该公司希望将每个样式页面直接链接到产品，以接收像素信息。零售商应该使用哪种广告格式来满足这些要求？
√旋转木马
幻灯片
单个图像
视频

35.为了在网站或应用程序上产生销售额，应该选择哪个Facebook活动目标？

品牌知名度
交通
达到
√转换

36.在Ads Manager中，活动创建过程的第一步是什么？

√使业务目标与广告目标相一致
根据网站访问者创建长相相似的受众
选择将通过放置看到广告的位置
为活动确定合适的创意

37.一位广告商即将在Facebook应用程序上发布一项活动。广告商应该在广告管理器中导航到哪里才能将Instagram纳入活动？

广告帐户级别
广告级别
√广告集级别
广告活动级别

38.一家快餐店的客户正在推出一项新的送餐服务，并希望让大量人了解这项服务。客户希望发起一项活动，让18-34岁的人对食物和餐饮感兴趣。客户有两种类型的创意：ThruPlay视频和六秒视频。客户应该使用哪些目标和位置？

应用程序在Facebook订阅源和Instagram订阅源上安装目标
Facebook订阅源和Instagram故事上的潜在客户开发目标
在Instagram故事、Instagram订阅源和Facebook订阅源上实现目标
√Instagram故事、Instagram订阅源和Facebook订阅源的流量目标

39.您可以在广告集级别更改哪些设置？（多选）

大字标题
√投标金额
形象
√目标
√安置

40.一个品牌正在与两个不同的创意人员合作：一个有明确的行动号召，另一个没有行动号召。品牌需要确认哪种创意能以更低的成本推动更多的销售。品牌应该如何确定这些信息？
使用自动放置
√在创造性水平上进行拆分测试
运行两个不同的活动
使用“点击操作”版本

41.哪些原因会导致广告受众有限？（多选）
√投标上限过低
√安置不足
√利息不足
广告集数量过低

42.当广告被拒绝时，广告商应该采取哪些行动？（多选）
编辑广告并重新提交审批
√包含一个标志以暗示Facebook的合作关系
查看广告策略中的常见错误
√在图像中添加更多文本

43.一个电子商务品牌由于网站加载时间长，链接点击量显著下降。该品牌希望在平台上以本地方式显示其目录，以缩短客户旅程并利用增量转换。应该使用哪种格式来实现这一点？
民意调查广告
√即时体验
静态图像广告
视频广告

44.什么是广告定向选择工具？
√兴趣受众、定制受众、人口统计受众
兴趣受众、网站受众、长相相似的受众
核心受众、网站受众、人口统计受众
核心受众、定制受众、长相相似的受众

45.可以创建哪些类型的自定义受众？
√网站、应用程序活动、参与度和客户列表
重新定位、相似、更广泛和分类
搜索、社区、追随者和产品
行为、发现、视频视图和竞争对手

46.一个汽车品牌推出了一款新车型，需要人们报名参加试驾。该品牌要求他们的代理商准备一场视频观看活动来展示汽车的功能。该机构应该推荐哪种类型的活动？
交通
潜在客户开发
√品牌知名度
达到

47.一个品牌需要在Messenger中建立一个新的客户服务渠道。该品牌应该先迈出哪一步？
帮助人们在Messenger上发现业务
√制定明确的业务目标（什么、谁和为什么）
了解有效的方法并找到新的沟通方式
为客户打造Messenger体验

48.广告商只想选择Facebook订阅源来运行广告。广告商应该使用哪个选项？
√手动放置
自动放置
受众网络
故事

49.Instagram上有哪些广告投放选项？选择所有正确答案（多选）
市场
√馈电
右侧列
√故事

50.请参阅附件。广告商需要以最低的成本获得客户。广告商应该使用哪种活动？
活动1
活动2
活动3
活动4

以下是英文试题原题：

以下是英文试题原题：

以下是英文试题原题：

1.What should be the first step in planning a marketing campaign on the Facebook App?
Create a boosted post from the most recent post
Choose the creative ad format
√ Align the business goal with a campaign objective
Select placements, targeting and budget

2.What is the first step required to establish a business presence on the Facebook App?
Create an event
Create a post
Create an ad
√ Create a Page

3.What's the difference between reach and impressions?
Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared on a screen.
Impressions and reach are different words for the same thing, which is how many times an ad appeared on a screen.
Impressions and reach are different words for the same thing, which is how many people saw an ad.
√ Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.

4.Which ad placement platforms are available when you create an ad in Ads Manager?(Multiple Choice)
Twitter
Pages on the Facebook App
Audience Network on the Facebook App
√ Instagram feed
√ Audience Insights

5.What can a boosted post help an advertiser achieve?
Obtain in-depth reporting that includes cost per purchase
Measure the number of purchases on the business website
Review actions on the business website
√ Increase engagement on Page content

6.Which variables are available for split tests?(Multiple Choice)
√ Budget
√ Placement
√ Pacing
√ Audience

7.How many levels exist when creating an advertising campaign on the Facebook App?
A 4
√ B 3
C 5
D 2

8.Which three parameters can be used to reach potential customers and determine a Core Audience?(Multiple Choice)
App Activity
√ Location
√ Age
Ethnicity
√ Gender

9.How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager?
Edit the post
Create a new ad set
Sponsor the Page
√ Boost the post

10.
What action does a business want its customers to take if it selects Engagement as its campaign objective?
Remember an ad
Visit its website
Make a purchase
√ Like a post

11.A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements.What caused this result?
Automatic placements more efficiently adjusted the cost control.
Automatic placements more efficiently set up a bid cap.
√ Automatic placements more efficiently distributed the ad bids.
Automatic placements more efficiently allocated the ad set budget.

12.A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign.What should be used?
Estimated Daily Results
√ Reach and Frequency
√ Events Manager
√ Audience Insights

13.Where is the pixel installed?
Ads Manager
Personal Facebook Page
Facebook business Page
√ Business website

14.A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people.What target might explain the low reach number?
Adults ages 18-35
√ Women ages 18-35 in London who like vegan shoes
Women ages 18-35 in London who like shoes
Women ages 18-55

15.A brand wants to show ads at certain times.How should the brand schedule ads?
Only day
Only time
√ Time and day
Automatic

16.What are benefits of selecting automatic placements?(Multiple Choice)
√ It typically generates the most efficient use of budget and helps control costs
It makes the campaign budget weighted toward Instagram
√ It gives the ad delivery systems increased flexibility to find the best results
√ It ensures campaign budget will be evenly spent across each placement
It reaches more people across Facebook apps and technologies

17.A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market.Which ad objectives are appropriate for this retailer?(Multiple Choice)
Catalog Sales
Reach
√ Lead Generation
√ Brand Awareness
Traffic

18.A business wants to acquire new customers and increase sales.Which strategy should the business select?
Create a campaign with the Lead Generation objective and contact its leads with relevant information
Use the Engagement objective to interact with its audience
Reach more people through the Video Views objective and retarget them with lead ads
√ Create a campaign with the Conversions objective

19.What is a reason that an ad would be rejected on the Facebook App?
√ An image within the ad focused on individual body parts
√ Lead ads are to receive email, first name and phone number
The ad used a video ad that was originally created for television
√ The link to the landing page includes content that is relevant to the ad

20.
Who do businesses try to reach with a lookalike audience?
People who have visited the website of the advertiser
√ People who have a similar profile to an existing audience
People who have shown interest in the brand in the past
People who have indicated certain interests

21.Which element is required to create a Custom Audience from website visitors?
Facebook Shop
Facebook profile
√ Facebook pixel
Facebook SDK

22.In what order is an advertising campaign created on the Facebook App?
Ad set, campaign, ad
Ad, ad set, campaign
Campaign, ad, destination URL
√ Campaign, ad set, ad

23.A brand has a new goal to get more people to see, share, like and comment on individual posts on Instagram and the Facebook App.Which campaign objective is appropriate for this brand?
Lead Generation
√ Engagement
Brand Awareness
Conversions

24.What action does a business want its customers to take if it selects Traffic as its campaign objective?
Remember an ad
√ View a video
√ Visit business website
Make a purchase

25.What is the main difference between the Traffic and Conversions objectives?
√ The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.
The Traffic objective optimizes for views, while the Conversions objective optimizes for reach.
The Traffic objective optimizes for reach, while the Conversions objective optimizes for views.
The Traffic objective optimizes for actions, while the Conversions objective optimizes for clicks.

26.
A brand launches a new website and wants to encourage people to visit it.What should the brand select first to create the campaign?
Custom Audiences and lookalike audiences
Automatic placements
The right creative for the campaign
√ The appropriate ad objective

27.A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. After running the ad for a week, the results show CPM is $2, 276 link clicks. The cost per result was $0.29 per link click. Approximately how much did the store owner spend to see these results?
$138
√x $160
$80
$580

28.Which Facebook App solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?
Event
Profile
√ Page
Group

29.To create an audience of people that signed up for a business newsletter, which audience creation tool should a business use?
Saved audience
Lookalike audience
√ Custom Audience
Core Audiences

30.An advertiser recently installed the Meta pixel on its website.At what level should the advertiser choose the conversion event optimization?
Ad level
Ad set level
√ Ad campaign level
Ad account level

31.Where can an advertiser create a Custom Audience or lookalike audience?
Page Audience Insights
√ Audience Insights
Audiences
Audience Campaign Planner

32.If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
Website
Core
√ Custom
Lookalike

33.A business wants to sell products online.What ad format displays both a video and a product?
√ Slideshow
Collection
Video
Stories

34.A retail business is launching a new shoe line with eight different style and color combinations. All styles must be shown to the audience. However, the business isn't sure which products will sell best. The business wants to link each style page directly to the product to receive pixel information.Which ad format should the retailer use to meet these requirements?
√ Carousel
Slideshow
Single image
Video

35.Which Facebook campaign objective should be selected to generate sales on a website or app?
Brand Awareness
Traffic
Reach
√ Conversions

36.What is the first step of the campaign creation process in Ads Manager?
√ Align the business goal to an ad objective
Create a lookalike audience based on website visitors
Select where ads will be seen through placements
Identify the right creative for the campaign

37.An advertiser is about to deliver a campaign on the Facebook App.Where should the advertiser navigate to in Ads Manager to include Instagram in the campaign?
Ad account level
Ad level
√ Ad set level
Ad campaign level

38.A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18–34 interested in food and dining. The client has two types of creative: a ThruPlay video and a six-second video.Which objective and placements should the client use?
App Installs objective on Facebook Feed and Instagram feed
Lead Generation objective on Facebook Feed and Instagram Stories
Reach objective on Instagram Stories, Instagram feed and Facebook Feed
√ Traffic objective on Instagram Stories, Instagram feed and Facebook Feed

39.Which settings can you change at the ad set level?(Multiple Choice)
Headline
√ Bid amount
Image
√ Objective
√ Placement

40.A brand is working with two different creatives: one with a clear Call To Action and the other with no Call To Action. The brand needs to confirm which creative drives more sales with a lower cost.How should the brand determine this information?
Use Automatic Placements
√ Run a Split Test at Creative level
Run two different campaigns
Use the Click To Action version

41.Which reasons can cause an ad to reach only a limited audience?(Multiple Choice)
√ Bid cap too low
√ Not enough placements
√ Not enough interests
Amount of ad sets too low

42.Which actions should an advertiser take when an ad is rejected?(Multiple Choice)
Edit the ad and resubmit it for approval
√ Include a logo to imply a Facebook partnership
Review the ad policies for common mistakes
√ Add more text to the imagery

43.An ecommerce brand experiences significant dropoff from link clicks due to long load times on their website. The brand wants to display their catalog natively on the platform to shorten the customer journey and capitalize on incremental conversions.Which format should be used to accomplish this?
Poll Ads
√ Instant Experience
Static Image Ad
Video Ad

44.What are ad targeting selection tools?
√ Interest Audiences, Custom Audiences, Demographic Audiences
Interest Audiences, Website Audiences, Lookalike Audiences
Core Audiences, Website Audiences, Demographic Audiences
Core Audiences, Custom Audiences, Lookalike Audiences

45.Which types of Custom Audiences can be created?
√ Website, App Activity, Engagement and Customer List
Retargeting, Lookalike, Broader and Categorized
Search, Community, Followers and Products
Behavioral, Discovery, Video Views and Competitors

46.A car brand launches a new model and needs people to sign up for a test drive. The brand asks their agency to prepare a Video Views campaign to showcase the car's features.Which type of campaign should the agency recommend?
Traffic
Lead Generation
√ Brand Awareness
Reach

47.A brand needs to set up a new channel for customer care in Messenger.Which step should the brand take first?
Help people discover the business on Messenger
√ Create a clear business objective (What, Who and Why)
Learn what works and find new ways to communicate
Build a Messenger Experience for Customers

48.An advertiser wants to choose only Facebook feed to run ads.Which option should the advertiser use?
√ Manual Placements
Automatic Placements
Audience Network
Stories

49.Which ad placement options are available in Instagram? Select All Correct Responses(Multiple Choice)
Marketplace
√ Feed
Right column
√ Stories

50.Refer to the exhibit. An advertiser needs to get customers at the lowest cost. Which campaign should the advertiser use?
Campaign 1
Campaign 2
Campaign 3
Campaign 4